
WordPress Website Design: 7 Things That Make a Site Convert (And Rank)
A practical guide to the 7 design decisions that separate a WordPress site that converts visitors from one that just looks pretty. Includes a free website audit.
When does a custom web app beat ready-made SaaS? A practical framework to decide, plus what a custom dashboard or management system costs.

Should you buy a SaaS tool or build a custom web app? The short answer: buy when the tool already fits your workflow, build when your process is specific enough that a generic tool forces you to change how you work. This post gives you a simple framework to decide.
I build custom web apps and management systems for businesses whose processes do not fit off-the-shelf software.
If a well-supported tool does what you need at a fair monthly price, buy it. Accounting, email, and project management are solved problems. Paying a monthly fee is almost always cheaper than building and maintaining your own version.
A custom build makes sense when your workflow is unique, when you need a dashboard that combines data from several sources, or when you need features like roles and billing that do not exist in a single tool. A custom dashboard or management system can pay for itself by removing hours of manual work every week.
A single-page MVP starts around 2,500 dollars, a full MVP with Stripe billing around 5,500, and a production-grade app with realtime features from 10,000 dollars and up. You own all the code, so there is no monthly license to keep paying.
With a custom app, the code lives in your own repository and your data stays in your own database. No vendor lock-in, no surprise price hikes, and you can add features whenever you need them.
Buy a tool when it fits your process. Build one when your process is the advantage.
Not sure which way to go? Start a conversation and I will help you decide whether to buy or build.
Let's talk about what your business needs to grow online.
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A practical guide to the 7 design decisions that separate a WordPress site that converts visitors from one that just looks pretty. Includes a free website audit.

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