Chen & Co. – SEO-Driven Real Estate Website

🧠 Project Overview

Chen & Co. wanted to grow organic traffic and convert more property inquiries. We delivered a redesigned site with structured listings, neighborhood pages, and SEO-optimized content templates.

🎯 Goals

• Rank for high-intent local property searches
• Make listings easy to browse and filter
• Capture qualified leads with clear forms
• Establish authority through neighborhood guides

🔍 SEO Strategy

Keyword research focused on neighborhood + property-type queries. Each landing page was structured with semantic HTML, schema markup, and unique long-form content to support ranking.

🎨 UI Design

Confident, premium visual style with bold typography and large property imagery. Lead forms appear contextually beside listings and at the end of guides.

🚀 Outcome

Organic leads tripled within 90 days and the agency now ranks on the first page for several priority neighborhood searches.