SJ Consulting – Brand Site for B2B Consultancy

🧠 Project Overview

SJ Consulting needed a brand site that conveyed expertise and trust to enterprise clients. We designed a custom system in Figma and implemented it in WordPress with a focus on storytelling and conversion.

🎯 Goals

• Reposition the brand for enterprise clients
• Showcase case studies and expertise
• Improve inquiry conversion rate
• Make the site easy to update internally

🎨 UI Design

Editorial typography, restrained color palette, and a strong grid system. Case studies and team bios are first-class citizens, with prominent CTAs to start a conversation.

🚀 Outcome

Inquiry conversion rate increased by 40% and the team now closes higher-ticket engagements thanks to the more credible brand presence.